O - Own It! Become known as an expert in your field

Confident in what you do? 

Competition is stronger than ever no matter what industry you are in. Are you a person who lives, eat, and sleeps your industry? Then you are a brand! Yes! That’s right...You are the face of what you know and people are clamoring to get to know you and how you can help them with your products and services. Value the years of experience you have under your belt. Look back on the triumphs and struggles to build your professional brand on. For the most part you will focus on a specific industry, one in which you want to be known as the go to person, but the beauty of the business industry is that although there are so many niche markets and industry platforms we all have something to teach and learn from each other to grow our businesses.

The Benefits of Being Mr. & Ms. Know It All 

In today’s socially connected world reputations have gone global thanks to the world wide web. Making your professional brand imprint is now more important than ever. The benefits in being the expert in your field can make you the go-to person for your industry. When you know your stuff and as they say, “walk the walk and talk the talk”, people will trust you more, be open to listen to what you have to say and base decisions on your knowledge and expertise. Although the ultimate goal is to sell your products and services your lead-in doesn't have to be just sales. Being known as “helpful” makes you a sought after commodity. 

Don’t use the term “expert” lightly. Be confident in what you do and don’t be afraid to try new things. 

15 Ways to instant Fame

1. Join a Mastermind Group 
2. Write a whitepaper 
3. Start a blog and share your knowledge 
4. Have an online webinar 
5. Sign up with a Linkedin Group 
6. Make video tutorials 
7. Swap and share content on social media 
8. Distribute a Press Release online 
9. Stay on top of your industry and let others know what you think 
10. Teach a class or create an online course 
11. Pitch yourself on the speaking circuit 
12. Network (Purposely attend networking socials) 
13. Fine tune your elevator pitch and make it buzz worthy 
14. Create an online persona for your professional brand (For example: Ivanka Trump is “an American wife, mother, and entrepreneur.”) 
15. Offer consulting services 

Specialized Knowledge is Key to Becoming an Expert 

When you've targeted in on who & what you’re an expert of, credibility, trust, and of course sales follow. It’s important to feel confident about the things you know and use that as a platform to market your products and services. Once you've got an idea for what you have to offer the world, OWN IT and watch opportunities open up for you like speaking engagements, guest articles, seminars, etc. The possibilities are endless but you've got to know what you know and be the expert at it. It's not a stretch to become an expert or to be perceived as one. Go ahead and throw your hat into the arena and become the expert in your field! 

Onward and Upward!

Posted in: Blog,Business Tips,Grow Your Business