Get Creative with Direct Mail Campaigns

The ‘Bank’ List  You should always keep a Bank List (house list) to be successful with direct mail. A Bank List has names and addresses of prospects and customers that have come through your lead generation activities somewhat like attending networking events but this list is compiled of everyday interactions. This list is just as hot as your Benjamins List but it is ever evolving because of your marketing efforts. Neighborhood Radius Mailers A neighborhood radius mailer refers to mailing...

Read More

Compose Direct Mail Campaign ‘Money Lists’

A couple of weeks ago week discussed how a well planned direct mail campaign could launch or re-launch a business successfully. But how do you make sure all your plans go off without a hitch? What do you need in order for all your efforts to make sense? You know the phrase, “the money is in the list?” Well if you have a well composed list of potential clients (or many lists), you can very well guarantee a successful direct mail campaign. Direct mail campaigns should be well thought out and...

Read More

Black Tea. The Eliminator.

The healthy benefits of black tea come from the leaves of the Camellia Sinensis plant just like green, oolong, and white tea varieties, but black tea generally has more flavor and caffeine than the others. Since black tea can keep its flavor for several years, it has long been an article of trade. It has been known throughout history that bricks of black tea were used as a form of currency in parts of Asia well into the 19th century. Over 90% of all tea sold in the West is black tea. Currently...

Read More

Reddish (Rooibos) Tea. The Protector.

Local to the Western Cape of Southern Africa, Red Tea - rooibos is a shrub type plant with very long, needle-shaped foliage that turn reddish after fermentation. When you push through the countryside to the north of Cape Village, you observe rooibos just about everywhere. Rooibos is a traditional drink of the Khoi people of the Cape. Red tea, rooibos tea, has become well-known lately on account of higher antioxidant reports. This tea is refreshing and because it has no caffeine it does not...

Read More

Drink Tea for a Cure

Tea is probably the the most appreciated and consumed refreshment on the planet. Besides being a delectable, affordable drink which includes no calorie consumption, tea contains many therapeutic advantages. As more research is done, tea shows important antiviral, antioxidant, anti-inflammatory, and also anti-cavity attributes that boost the immune system preventing and reversing chronic diseases. In honor of Breast Cancer Awareness month, let’s focus on the benefits of tea in regards to cancer....

Read More

Direct Mail Launch Campaign. Create Lists.

Marketing and advertising your own business may be most difficult to figure out especially when you are unsure as how to strategize your efforts. What you have to understand about strategically marketing and advertising your business is that all it should do is help you get the word out about your brand’s products and services. Of course some do this better than others but let’s try to keep it basic so that it is easier to point out what works and what doesn’t work. The most basic way to market...

Read More

What Makes You Stand Out From The Competition

The single most powerful asset we all have is our mind. If trained well, it can create enormous wealth. ~Robert Kiyosaki  Video 3 Now that you know your WHY, what’s so unique about you that causes you to create a business that gives a unique experience to customers and potential clients? Honestly there is a business inside us all but in order to bring that business idea from invisible form to visual form, we must be strong in our thinking. We must not only feel confident but know...

Read More

Slow Your Thoughts Then Launch

So now that your passion has been lit or reignited, how do you define your business mindset? Are you the careful type that has to write everything down, read all the books you can find on the topic, and weigh your options before you act? Or are you the take action type that leaps at every opportunity that presents itself and cuts their losses if the idea didn’t pan out the way you had thought? Maybe you are the brimming in wisdom type that seeks out opportunities that resonate with your passion...

Read More

Ignite Your Business Rocket with Passion

For some the title “entrepreneur” can be a tagline and not necessarily the true essence of what the person is or doing with their business. So what is the definition of entrepreneur? An entrepreneur can be defined as someone who starts a business or businesses and is willing to risk loss to make money. Hmmm? The word entrepreneur sounds so destructive and not on purpose. How about the definition of small business owner? A small business owner is someone who thinks within a limited capacity...

Read More

5 Online Tools to Help Boost a pre-Launch

The whole reason to pre-launch your new business or promote a re-launch of a business is to muster up excitement and eventually turn that excitement into sustainable revenue. A successfully thought out pre-launch will have a positive effect on any business model so tapping into tried and proven pre-launching marketing strategies will ultimately maximize your business exposure to the right prospects as well as set up a targeted customer base having large growth potential. Along side the 7 ways...

Read More

3 More Ways to Pre-Launch a "Coming Soon" Business Launch or Re-Launch

It’s so important to have solid plans for promoting the launch or re-launch of your business because you want to be able to make a long and sustaining impact on all the efforts you put forth. We live in a digital world that craves information so why not utilize that concept to market your business! Here are 3 more ways to pre-launch your business for buzz-worthy results.  Shift from Lecture Mode to Monologue Mode - Engage prospects with conversation by answering comments and questions as...

Read More

A Buzz-Worthy Business Pre-Launch

You are a business type: Mogul, Entrepreneur, Serial Start-Up Artist, etc. in the midst of letting the world know about your products and services but how do you create a “buzz-worthy” business launch that will turn into repeat customers and valid sales. This month we are going to focus on some strategies and concepts to launch a new and upcoming business as well as provide some tips to re-launch a business that may be stagnant. 3-2-1 Get Ready to Pre-Launch As new business owners it can be...

Read More