Get Creative with Direct Mail Campaigns

The ‘Bank’ List 

You should always keep a Bank List (house list) to be successful with direct mail. A Bank List has names and addresses of prospects and customers that have come through your lead generation activities somewhat like attending networking events but this list is compiled of everyday interactions. This list is just as hot as your Benjamins List but it is ever evolving because of your marketing efforts.

Neighborhood Radius Mailers

A neighborhood radius mailer refers to mailing campaigns that targeted to the neighborhood around where your business is based For example, if you are a dentist, you may want to launch a mailing campaign from compiled clients within a specific radius to your doctor’s office. Or maybe you have quite a few school age clients that go to the same school, you may want to see about adding a mailer to their school’s weekly newsletter telling parents about your products and services and add a coupon so that they would be more incline to try your office over others in the area. Neighborhood Radius Mailer Marketing is a great place to start if you are a new business or if you may be launching a new product or service within an existing business.

The Digital Direct Mail Campaign 

There are so many ways to utilize the power of mobile and web marketing to spread the word about your business. Personalized URLs (PURLs), QR codes, micro sites, and social media, are all popular ways to extend traditional direct mail campaign’s reach. Including a QR code on a postcard mailer will take a “flat experience” to an interactive experience which takes the recipient to a website on their smartphone or tablet that might include a customized special, instructional video, coupon, or an interactive social media page.

Make sure that whatever direct mail campaign you launch, it should be professional looking and an eye-catching design. You may even go as far as set up a design layout plan that best suits how you will engage your potential clients. What I mean by this is that you may start off sending out a postcard that is bright, straight to the point, and offers the quickest way for a potential client to engage with you. Postcards are small in size and does not require opening an envelope. Do you know that billions of mailings go unopened so you don’t want to be amongst the junk mail that most of us gets. Opt to use humor in your marketing (if appropriate) or a catch phrase that can be branded through your overall marketing campaigns.

If you are looking for an easy way to create professional looking direct mail campaigns, try Send Out Cards. Send a free card Today! 

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