You are a business type: Mogul, Entrepreneur, Serial Start-Up Artist, etc. in the midst of letting the world know about your products and services but how do you create a “buzz-worthy” business launch that will turn into repeat customers and valid sales. This month we are going to focus on some strategies and concepts to launch a new and upcoming business as well as provide some tips to re-launch a business that may be stagnant.
3-2-1 Get Ready to Pre-Launch
As new business owners it can be quite overwhelming to know that you not only have to focus on the legality side of a business but also the marketing side to really make your business venture a solid one. That can be quite hard if you are of the creative mind behind a product but have no knowledge of accounting or building a business plan. This week we would like to share some business tips on how to pre-launch a new and current business through some marketing tactics. We are going to assume that you have all your financial and legal preparations handled and just zero in on ways to grow anticipation for your products and services!
4 Ways to Pre-Launch
Tell A Friend - Before you make the big announcement that you are launching or re-launching your business, there is a cost-effective way to let others know before spending a whole lot of money and that is to let those in your immediate network know! Give a little heads up within your network that something huge is on it’s way and you wanted them to be the first to know. Go to your social networks, email contact list, and address book to get started and encourage them to tell their friends. This is a great opportunity to make sure you have everyones current information and build anticipation for your upcoming launch.
Have A Launch Party or Online Launch Event - A launch party or event can draw potential new customers and increase public exposure for your businesss brand name. At the party or event, you may provide attendants with food and entertainment – creating a relaxed environment where you can introduce your product/service and create buzz. You can also take pictures of your launch party and post them on social media sites to get more attention.
10 Day Pre-Launch Countdown - In a 10 day period, create a “drip campaign” that not only informs your audience that something is coming but that this product and/or service is going to enhance their lives in some way so they need to be ready to receive it! Give prospects the opportunity to be transformed by your products and services by showing them how it can impact their lives now and future wise. Teach them about the products and services benefits and create an ownership experience giving your prospects a feel for what it would be like to own your products finishing your marketing with a special offer for your prospects to buy into.
Let’s Game Change Together!
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