Do you find it taxing to keep up with thanking your clients? It’s hard enough to build your business, market your products and services, but when do you have the time to thank your clients appropriately so that you stay “top of mind?” Cultivating customer relationships is a crucial part of sustaining a successful business. Most businesses fail at this opportunity because they stay focused on getting new clients instead of cultivating the ones they already have.
This thanksgiving season is a great time to think about ways you could incorporate a “gratitude” marketing strategy to sustain your current customers, encourage them to refer potential clients to you, and build a positive reputation for your business.
Did you know that studies have shown that giving gratitude in areas of your personal life as well as your business promotes healthy living, high levels of energy, and just all around good vibes?
Here are the stats:
As many as 89% of consumers began doing business with a competitor following a poor customer experience, 37% of brands received good or excellent customer experience, whereas 64% of brands got a rating of “OK,” or “poor” from their customers and up to 60% of consumers will pay more for a better customer experience.
In the spirit of being thankful, now (more than ever) is a good time to build positive and sustainable relationships with your customers. This month we will explore a daily thought of gratitude to inspire you in your everyday business routine. Please try some of our 25 ways to show gratitude in your business ideas and let us know what you experienced.
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