As a self-employed business owner, it is hard to keep the "sales pitch" out of our daily conversation. The person pitching your products and services is YOU. Not the you who may have a hard time balancing your checking account, we’re talking about the “superpreneur” YOU! The YOU who knows their products and services inside and out, the YOU who probably got the idea about your products and services because of personal experience and needed these products to improve life for yourself. The YOU who had a life-changing moment after using these products and services.
You are the first visual representation of your brand. Most would consider you the brand of your business. Remember, when introducing your products and services to the world it should be a gradual process. Customer relations are no longer a short-term interaction. It is long-term meaning you are nurturing potential clients and building customer relationships while giving people a choice to buy from you. Think about your audience, your market, your customers and what you can bring to them as well as what you can do to improve their lives and truly serve them. Here's a great example of an entrepreneur who utilized her passion and branded her business with not only her name, Sparkle Myer, but with answering the "needs" of her potential customers.
Avoid being aggressive, pushy, controversial and insulting. Being the self-promoter of your brand should be a walk-in-the-park since you are intertwined with your products and services everyday, but for some this is a scary thing. If you are hesitant about being the face of your brand the best advice is to not overthink it. Plan out your approach and think about your audience (what do they want and need?). Ask your audience how you can be of service and then answer their question(s) with the features and benefits of your products and services. More often than most, you have exactly what they want and they are ready to buy from you.
The 3 ideas superpreneur tips bring people to your brand:
- Give advice
- Write interesting stories or blog about how your products and services can help someone or inspire someone.
- Promote the work of other people and businesses that are similar or compliments to your business.
Let’s Game Change Together!
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