According to Exact Target, “65% of people who receive direct mail have made a purchase or engage in a different marketing channel as instigated by the sender, placing in at second behind e-mail (66%).”
- Get Goals - What do you hope to achieve with a direct mailing campaign?
- Create A Plan and Budget - How much do you want to spend?
- Develop the List - Use your current mailing list or buy a targeted mailing list.
- Send the Right Message - Compose a tagline that says everything your business has to offer. Right and Tight!
- Create a Unique Design - Create an eye-catching visual that can tell a story without words.
- Test, Measure, and Refine - The first campaign may not always be a success. Test your efforts, measure the response, and refine what worked for you.
Create a Direct Mail Campaign with Send Out Cards (It's Easy!)
Be Smart, Cost Effective, and Lucrative
How do you want your customer to feel about you, I mean every time they think about you when they get a correspondence from you? Direct marketing is effective and can set you apart from email spam and banner ads so how are you going to approach this lucrative opportunity and make the most of it? With any marketing platform you should always come up with interesting ways to promote your products and services that are smart, cost effective, and generate income. Consider 6 tactics to Brand Your Correspondence:
- QR Codes - Use QR codes for your customer to scan to take them to a mobile coupon, your website, a landing page, etc.
- Include a Coupon - Place a coupon on your postcards or note cards encouraging customers to keep them in hopes of applying the coupon to a purchase.
- Use and Update your Mailing List (Often) - The more often you mail to your mailing list, the more you’re at the front of those customer’s minds when it comes time to buy and the more you shake away those not interested in your products and services.
- Use Testimonials - Ask your customers to write a review of your business or product.
- Create a Loyalty Program - Reward your customers for continuing to do business with you by setting up a way to gift your customers once they reach a certain purchase level.
- Reward Referrals - Ask your best customers to provide you with names and addresses of friends and colleagues whom they think would benefit from your products and services and gift your customers when the referral buys in to your products and services.
Bulk Up
Remember....
Be sure that your direct marketing campaign stands out from the rest by making your mail intriguing and interactive. The more time the customer spends handling your flyer, postcard, or note card, the more likely he or she is to use your products or services.
Onward and Upward!
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