Be Direct with Your Incentives ~ Team Pure Intent

Promoting your business is an essential activity to a thriving business. A focused and effective marketing plan to promote one’s business can easily double their customer base and I do hope you will try these 5 ways you can be successful with promoting monthly incentives to grow your business:

Launch a direct-mail campaign

Again, before you set out to spend the time and money on a campaign is to make sure to have a clear objective of what you want to accomplish with your mailing. Do you want more customers or do you want to offer an incentive to get the customers that you have already to come back to purchase more? Having an idea of what you want to accomplish with your direct mailings will help conserve money and make your direct mailing campaign effective.

If you missed our latest posts about the benefits of direct mailing with Send Out Cards, here are some highlights:

Just Say It with A Card
Be Consistent: Stay in Touch
Brand Your Correspondence

Start a Client Appreciation Program

A few week ago we touched on what Appreciation Marketing can do for your business. A Client Appreciation Program is a systematic approach to staying on the mind of your clients and potential customers. Not every business is the same so I won’t be able to give you a cookie-cutter process to accomplish this. However, here are some ideas to implementing a Client Appreciation Program to retain current customers and keep new clients coming back for more of your products and services.

1st Contact with a new or potential client: Send a thank you note thanking them for considering your business or for doing business with you. An added touch for a new client could be a $5.00 Starbucks card with the thank you note.

2nd Contact with a new or potential client: Send an email reminding them of what products and services they inquired about or purchased and how these products and services can help them with their project, business, or lifestyle. Offer an incentive to stay current on your business’s products and services by subscribing to your mailing list or newsletter.

3rd Contact with a new or potential client: Pick up the phone and see if there’s anything else you can help with or answer any questions they may have. This is a good time to ask for a testimony of their experience if they purchased products or services from you and also remind them of your referral program (if you have one in place).

30 days, 45 day, and 60 days after 3rd Contact: If this is a potential client, phone calls and emails are a great way to stay in touch with them again letting them know that you are here to help them in any way. Direct-mail campaigns can be utilized during these periods too. As for current customers, client appreciation programs work well during this time span. Send out thank you cards, referral reminder cards, or discount incentives cards. This shows your dedication and commitment to the success of their project, business, or lifestyle.

Weekly: An email newsletter can help your business stay fresh on the mind of potential clients and current clients. When you offer a tip or advice on how your business can be of service to them they will be more readily to call you.

Monthly: Offer a discount on products and services or an incentive prize if they signed up for an upcoming event or seminar that you may be giving. everyone loves winning something!

Every Quarter: Consider sending out a promotional product that your clients can use as well as show potential referrals how generous your business is. Remember to give out promotional products that best fit your business marketing plan.

All of these timeline don’t mean much if you haven’t given customers an easy way to buy. Offer a web address, phone number or order form/business reply card with each email, direct mailer, or campaign you send. Also make it easy to pay for your product or service by accepting credit cards, PayPal or checks online. Your business can create a sense of urgency every day through the tactics you put in place translating into more sales.

If you’re looking to start your monthly incentive promotions and need some help with getting started, just drop us a line so we can help you and your business be a great success with customer relations!

Onward and Upward!