If you are a business owner, builder, or even a newbie to enterprise, you’ll soon learn how powerful testimonials are to your business. Testimonials come from all aspects of your business like employees, customers, team members, or board members. Basically all that either use your company’s products or services should be “testifying” about how great (or bad) their experience has been.
Your satisfied customers, employees, team members, etc. are an untapped marketing asset that can give a boost to your business. Using their testimonials to describe how a products works and its benefits is an inexpensive way of displaying evidence of your company’s worth and convinces new customers, employees, and team members to purchase or better yet become loyal fans.
Get Social Proof
The most accurate way to explain the potential of a testimonial is through the concept of “social proof.” Social proof is what happens to products and services when people tend to believe what others think about something. Customers will be less hesitant to purchase your products and services if a current customer recommends your business to them.
Ask for Feedback
Not all of your customers will give their feedback so you’ll need to give them opportunities to provide you with their testimonials. Here are three simple questions to prompt testimonials:
- Did you receive any benefits from the products and/or services my business provided?
- Did you have any reservations initially about the products and services before trying them and what are your feelings about them now after trying them?
- Would you recommend these products and/or services to a friend and if so, what would you say to convince them to try them out?
You’ll be able to market your business, strengthen your branding, build credibility, and strengthen your reputation with testimonials!
It’s a good idea before you start marketing campaigns with your testimonials to ask your customers for permission to use them in your marketing efforts like your business website, social media, or offline marketing like brochures and flyers. Once you have permission, use images with the testimony (If you have permission to use their photo even better) to convey a humanistic side. With testimonials, you’ll be able to market your business, strengthen your branding, build credibility, and strengthen your reputation. Another way to social proof is to ask or post testimonials on your social media pages like Facebook and Twitter. If you are confident enough, you could post a testimony that could be deemed as “bad” and answer it with a solution to fix whatever the customer may have been unhappy with.
What efforts are you using to get testimonies for your business?
Onward and Upward!
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