You deserve the reward of having loyal and satisfied customers. When they take it upon themselves to tell everyone about the excellent work that you do, new customers want to become clients with ease and your business marketing efforts won’t be as hard tasked making a successful business. Before scoring any testimonials, commit yourself to not only providing the best possible product/service, but also you need to strive to go above and beyond your customer’s expectations each and every time. There’s nothing like hearing about a “job well done.”
Leverage Testimonials
Collect Testimonials from Past Clients
If you have been in business for a while but have never collected testimonials, then start by making a list of all of your customers who have used or are currently using your products and services. Make calls and follow up with emails requesting if they’d be willing to give a testimonial about their experience.
Ask When Offering a New Business Product or Service
When you are offering a new service or just starting your business, start by contacting business associates, past customers, and/or friends to offer them a free session or sample product to try. Then, ask them for a testimonial about their experience.
Quantity vs. Quality
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For testimonials to be an effective marketing tool, they should be chock full of specific benefits that support the claims you are making about your products and services. When was the last time you saw an advertisement about dieting products without a picture of the before and after? No one would try it without a tried-and-true testimonial. Whenever you can provide a testimonial that has quantifiable results it only boosts credibility of that product or services ability to do what it claims to do.. For example, “I saved $500 on my car insurance by switching to...,” “We cut waste by 13% once we took the workshop on recycling by Waste Management,” “Our company increased our revenue by $250,000 last year after applying the tips given to us by Ms. Scott’s Consulting Firm,” and so on.
Take some time to cultivate the testimonials you've received and begin to generate more quantifiable testimonials. Position your marketing to “sing” the praises of your products and services and get more automatic sales.
Onward and Upward!
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