Wow! This week we explored how direct mail marketing campaigns can influence your customers and potential clients to learn more about your products and services as well as influence your business revenue. It’s so important to be mindful about how you market. It’s not enough to just say it with a card, you’ve got to be consistent with your marketing efforts; stay in touch! And do your best to brand your correspondence so your audience will remember you and tell others about your business.
Send Out to Give Instead of Send Out to Get
Express Heart-Felt Appreciation In Business
Personalize Your Gratitude
Recapture The Lost Art of Communication
Now that you get that marketing is really about building relationships, I encourage you to take the 30 Day Gratitude Challenge personally and for your business. But don’t send a postcard, send an actual greeting card of thanks for 30 days to your existing customers and potential clients. Be mindful to test your efforts, measure what worked and what didn’t work, and then refine how you’ll continue to use the challenge in your business marketing.
"Appreciation can make a day, even change a life. Your willingness to put it into words is all that is necessary." - Margaret Cousins
- Watch the Gratitude Video and get the right attitude for gratitude.
- Click here to setup your direct mail marketing account.
- Print the 30 Day Gratitude Challenge form and organize who you’ll be sending gratitude to for the next 30 days.
- Select and customize the cards you’d like to send out. Send at least one gratitude card every day and record when you sent it, when they received it, and if you had any immediate feedback.
- Share this challenge with those you care about and other business colleagues. Encourage them to join you!
I hope you’ll have fun with this experience and remember help is just around the corner so be sure to contact me to help you setup your account, customize a card, or answer questions.
Onward and Upward!
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