Be the Expert of What You Know
We all have our own strengths and weaknesses. Each varying in how good we’ve mastered those areas over another.
The Truth of the Matter
It is more likely that you have a passion about an experience you had within your industry that may have had your head turning. You are probably that person who figured out the problem and preserved on to the next challenge and never shared with anyone how you did it. Well guess what? You are the expert of taking that particular problem and solving it. You have a better understanding of how to overcome that situation and you need to write it down and share it with your peers.
People are more likely to stop and listen to what you have to say when you add “expert” to your business title. They will want your opinion and will try your strategies to success. They will want to buy your products and services especially when you are living proof that your solutions worked.
When you market yourself as an expert in your industry, other businesses and peers will want to meet with you and pick your brain. Some will even ask you to become partners with them and collaborate with you because you have mastered that problem, found solutions, and you are (in a sense) speaking their language.
Overall, becoming the expert in your field means people will pay more for your products and services. You are recognized as the “authority” of what you know. So stop dragging your heels and begin to sit down and pinpoint those areas of expertise you have mastered within your industry. Market your natural strengths and build up on your weaknesses by honing your skills through reading up on your industry, attend viable seminars, and find a mentor that is willing to bring out your hidden treasures. Your expertise will build a profitable business that benefits your potential clients, customers, and peers.
Fake it Until You Make It!
Be grateful for all you have. Your skills and your talents are yours alone. Don’t get caught up in the label “expert” because if you do it may put a halt on you moving forward in becoming one. Use the word as an empowering statement, a validation if you will. You are recognizing that you have something to offer to those in your field that could help them get to the next promotion, avoid mistakes, and save them some time and sweat-equity.
Need More Convincing?
Checkout this video series by ExpertizeU. Here are 10 reasons why you should consider becoming an expert in your industry:
Become an Expert Reason 1 - Recognition
Become an Expert Reason 2 - Avoid Price Competition
Become an Expert Reason 3 - Stop Cold Calling
Become an Expert Reason 4 - Opens New Business Opportunities for You
Become an Expert Reason 5 - Start to Dominate on Search Engines
Become an Expert Reason 6 - Improves your Sales Conversion Rates
Become an Expert Reason 7 - Helps Build Your Brand
Become an Expert Reason 8 - Secure Your Market Position
Become an Expert Reason 9 - Gain Free Exposure to The Media
Become an Expert Reason 10 - Gain Partnerships
Let’s Game Change Together!
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