Most of us don't think there are similarities with business relationships and personal relationships. Listening to those you are in relationship with is just as important as telling or talking to those you are in relationship with. Listen more than you talk so that your client or audience feels that you are truly interested in their opinions or feedback. In actuality, being a good listener creates an atmosphere of trust therefor making more opportunities for you to be "the expert." Create Two-Way Communication using Tools like your Web site, E-newsletters, Customer Surveys, Forums and Blogs to capture feedback from your customers and a place to stay in contact with them responding to their questions or concerns. Apologize and clear things up with your customers quickly and use the rule: Honesty is the best quality. If a customer leaves a negative comment on your blog, try your best to use it in your favor if the comment is not too negative. Show your customers that your business is not perfect but that you are willing to work most situations out.
#5 Enhance Your Customer Service
What kind of perception does your customers have about your business? Are you reliable, speedy, or trustworthy? Take time out and make a list of customers important to your current and future success. Identify those relationships that are the most valuable to your business and try a simple task: write a sincere thank you note. When you go the extra-mile to acknowledge how important your customers are to your business and how much you appreciate them for choosing to do business with you it will help you build repeat business, create positive word-of-mouth and increase sales from new customers as a result.
It's important that people see your business as the expert in the field
Here's a great way to enhance your customer relationships through writing Thank You Cards! Send Out Cards is a great resource to engage and build relationships with current and new clients.
How to Say Thank You to Your Customers on Howcast
This kind of behavior leads to referrals and long-term business success!
1 comments:
Very interesting information. I have been reading about Barry LaBov and his company, when I came across your article as well. Your post seems to go along well with what the LaBov's do in Marketing Communications and training. Thanks so much for your post.
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