Relationship Building: Strategy #3 Hold Special Events

You Are My Special Guest
Invite your customer to attend an event and plan to meet face-to-face. This will deepen the relationship naturally as you get to know your customers better.  Encourage them to bring a friend and/or colleague.  Networking events are a great setting for building those business-to-business client relationships.  Create special events for your customers to come and meet-and-greet with you.  If you are a brick 'n mortar business, hosting an event where you showcase your products and services while your customers experience live music or food is a great way to learn more about your customers needs as well as giving your customers and opportunity to get to know you and your business outside of normal business hours.  If your business is solely online, hosting events at a cafe' where customers can mingle amongst other customers over coffee and something sweet make great opportunity for more sales and a chance for your customers to share testimonies.

Basically, if you don't have any kind of relationship with a customer, they're simply not going to be a customer. Consciously build a relationship where your customers know who you are, then give them an opportunity to tell you if they like what you do or voice their opinion on what you can do better. Always let them know you are here to help them. These are great topics to discuss in a face-to-face setting that build trust and solidify relationships.

Offline to Online:  Social Media
Implementing social media into your face-to-face strategy seems a bit silly but how else do you get the word out and then allow those who were not ale to come to experience the event?  Social media is a fabulous platform 'express & experience' your company and it's brand in a matter of clicks.  Take a look at this video on how a brick 'n mortar business takes a offline experience online.

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