Appreciation: The Antidote. What's Appreciation Marketing? ~ Team Pure Intent

Now You’re Speaking My Language

Most of our marketing efforts are done to attract customers but imagine what could happen if you added the value of appreciation marketing to your marketing mix? So what is appreciation marketing? Basically it’s about making people feel unique, and not just another sale for the week. It’s about doing the obvious thing, saying thank you, but presenting that “thank you” in the most unexpected way.

We all have stories about how our parents, aunts, or even grandma corrected us as little children when we forgot to acknowledge someone with a “thank you” when we received something. But what use to be common knowledge and etiquette in our society is somewhat an afterthought in our personal lives as well as our business lives. Let’s get inspired right here and right now to apply appreciation marketing as a part of our daily business communications and use it to not only keep customers but build loyalty to our brand.

There are many situations where you can use Appreciation Marketing and the key is to be sincere without obvious expectation of return or acknowledgement. But before I go there, I’d like to rename Appreciation Marketing to Gratitude Promoting. Now I know this doesn’t sound as sleek as Appreciation Marketing, but I want to get you focused on the “Action and Feeling” of what appreciation does for you the business owner and how that positive energy affects your customers. For instance, when you send someone a gift and do it not expecting them to reciprocate in the same manner, you receive an overwhelming sensation that gifts back to you time and time again without costing you millions of dollars. That sensation is Gratitude.

Go ahead! Start setting up and sending Gratitude Promotions to everyone: your employees or team members, your customers, potential customers who you may have had a 15 minute conversation with, suppliers, vendors, people who you see everyday like the UPS guy, or the waitress at your favorite restaurant. Saying THANK YOU doesn’t need to break your bank account but when it done successfully, it can overwhelm your marketing efforts with new sales leads and potential buyers because of your sincere generosity and attention to the things that matter most to any business.

I Double Dare You

The biggest reason we lose customers is that they don't feel appreciated. Some of us have never acknowledged our customers outside of the generic, “Thanks for your business.” We live in a society of ‘Likes’ and quick email taglines. I dare you this weekend to go through your mailing lists and send a card or even a postcard to your customers and even those who were not ready to buy into your products and services and send them a Gratitude Promotion simply saying, “I’ve been thinking about you and hope you are doing well. If there is any questions I can answer for you or someone you may know in regards to (your business), please don’t hesitate to call.” Or how about, “I’m so glad we had the chance to connect.” Either way you express it just make sure it’s sincere and don’t make it a one-time-thing. Be consistent with you Gratitude Promotions and be prepared to receive so much more than you have given.

Share with us your results and if you’d like to start today with sending a Gratitude Promotion customized with your greeting, logo, or picture all done up in a simple card, just click here.

Onward and Upward!