Blogs are an inexpensive marketing tool that works for you and your business 24/7. For a small business and entrepreneurs it’s an easy way to build web presence and get the word out about your company, your products, and your services. If you were to ask me what a blog is, I would tell you that it is a dynamic multi-functional marketing tool. I would even nickname it website because it has all the functionality of a website but what makes it dynamic is the fact that you can update it whenever and wherever and it comes to life when you add meaningful content to it. Blogs are number one way to implement CEM (Customer Experience Management). Your blog is the go-to platform to meaningful content and hosting social media networks.
In this information age, we as business owners have to go beyond just providing a good product or service. Building relationships with our customers as well as communicating with potential ones, whether it be good or bad, is what marketing is all about. CEM, Customer Experience Management, is a strategy that helps build the bridge to good communication and sustaining relationships with customers and potential leads. In today’s fastly-connected world, CEM can boost profits, improve customer relationships thereby increasing loyalty because your customers value your company and its products/services, and strengthen your brand. The main ingredient to successful CEM is consistency. A blog is just one component that gets touched in your CEM strategy. However, your business must have a plan on how to execute your CEM before utilizing its concept.
Here are 3 ways to keep consistent CEM:
- Create a way to establish customer profiles, i.e. what they shop for, what they prefer in your products and services, etc. Also, your strategy should have a plan as to how to maintain those profiles so they can be easily accessed and used to simplify marketing.
- Personalize all customer interactions by using their first name on newsletters, mailers, emails, etc. If there is a need to recognize your customers birthdays in your CEM then use it. Keep it simple but little touches of personalization go big with building brand loyalty.
- Get it Right. It’s one thing to leave a lasting impression but make sure that impression is a good one. Make sure your correspondence has the right information and your marketing message is consistent & right every time.
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| Even Kitty Has Something To Write About |
If you have a website and are not using a blog to expand on your company’s products or services, I highly recommend you start one. It doesn’t have to be an extravagant undertaking. Give some thought as to how you could incorporate this affordable tool to market your products and services and then have some fun! If you are already using a blog, evaluate what you are already doing and step it up with the information we shared about CEM.
Tomorrow we will discuss how we can spice up our CEM with Social Media! Share your thought, successes, and challenges with blogging for your business!
Onward and Upward!
Need some ideas as to how you could get started, take a look around Team Pure Intent’s site and get in touch with me, The Creative Type! Also, I came across a fabulous post today from Mogul Mom that I thought I should share to expand on this business blog thang! ENJOY!!
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