Reach Your Niche Digitally

For the month we have been chatting about creating niches for your business with your products and services. So once you have identified your niche and have narrowed in on who your target market is; is there a need that can be filled with your products and services? I’m sure there is! Hopefully you have built some stronger relationships by positioning the right products and services to those customers that need your specified products and services. If you have done all the above, now it’s...

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Catching the Big Niche Fish

Think of a niche market as a hook that will help you reel in the potential customers that you have identified as the most profitable and likely prospects for your business. Niches are described as either Operational Niches or Customer Niches. Both approaches are effective but the differences between the two are that operational niches focus on specialized products and services that will ultimately appeal to a narrow customer segment (they are designed for that particular niche market). A customer...

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Holiday Giving Inspiration

Hope you are enjoying your holiday preparations! All week we have been spotlighting some of the best holiday gifts Send Out Cards has to offer this year! Checkout our holiday gift look-book too! Let's Game Change Togeth...

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Make a ‘Niche’ For your Products and Services

As we move into the last month of the year, are you considering what your goals for positioning your business will be for 2014?  You may want to consider creating a niche for your business to attract new customers and set yourself as the "expert in your field" of expertise. A niche serves the critical function of distinguishing your products and services from your competitors. A niche market is a narrow but specialized market. For example, if you have a law firm that gets about 80% of...

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