Reach Your Niche Digitally

For the month we have been chatting about creating niches for your business with your products and services. So once you have identified your niche and have narrowed in on who your target market is; is there a need that can be filled with your products and services? I’m sure there is! Hopefully you have built some stronger relationships by positioning the right products and services to those customers that need your specified products and services. If you have done all the above, now it’s time to engage with your audience. You can do this successfully by building relationships with online groups and/or forums.

Provide your targeted audience with a place where they can share both the ‘Highs’ and ‘Lows’ of their product/service experience as well as give you feedback on what other needs they may have. Providing this platform gives your group an interaction with you as the “expert” and keeps you connected to your clients and potential customers.

Groups are easy to form online through social networks like Facebook, Twitter, and Linkedin. Create a forum where you can have more input into the conversation. A great social network for this is Facebook groups. A Facebook Group is a great place to provide valuable information to your targeted niche market as well as provide a forum for conversation about topics that interest your niche. Be strategic in how you build your group and let those who are joining know the terms of how you plan to communicate with them. Your goal should be to build a “two-way” communication with all of your members and provide value so that they will listen and act on what you have to share. Build your niche and create multiple streams of income for your business!

4 More Reasons To Start An Online Group For Your Niche 

1. Find out exactly what your niche is looking for 
2. Encourage your niche to invite like-minded friends, increasing your reach 
3. Plant information via Q and A into your discussion board in your group with topics that will get 
4. Get your clients and prospects talking with you and amongst each other all-in-all giving you access to GIVE MORE valuable information and provide an OPEN market for product and service sales

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Catching the Big Niche Fish

Think of a niche market as a hook that will help you reel in the potential customers that you have identified as the most profitable and likely prospects for your business. Niches are described as either Operational Niches or Customer Niches.

Both approaches are effective but the differences between the two are that operational niches focus on specialized products and services that will ultimately appeal to a narrow customer segment (they are designed for that particular niche market). A customer niche focuses on one or more specific and profitable customer bases. The business centers its attention on tailoring its marketing efforts to a specific audience.

Catch and Release

It would be to your benefit if you can find a way to incorporate both approaches but you’ll need to do some “catch and release” first. As most entrepreneurs know, you may not always reel in the “big fish” on the first try. It takes awhile to get consistent income from your niche. Sure, immediately maximizing the income from your niche sounds great, you may want to explore around it a little. Consider ‘catching’ your niche customer slowly by devoting an hour or so a day to putting your new business model together and letting it take off. A niche is all about learning and experimentation, so don’t get frustrated by initial failure. A successful niche business will rely heavily on the contacts you will make, and this takes time.

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Holiday Giving Inspiration

Hope you are enjoying your holiday preparations! All week we have been spotlighting some of the best holiday gifts Send Out Cards has to offer this year! Checkout our holiday gift look-book too!

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Make a ‘Niche’ For your Products and Services

As we move into the last month of the year, are you considering what your goals for positioning your business will be for 2014?  You may want to consider creating a niche for your business to attract new customers and set yourself as the "expert in your field" of expertise.

A niche serves the critical function of distinguishing your products and services from your competitors. A niche market is a narrow but specialized market. For example, if you have a law firm that gets about 80% of the clientele that are immigrants needing law assistance, you may want to create a niche within your business to serve immigration cases.

Focusing on a niche can be effective and profitable especially for a small business who often is more successful to develop a specialty in an area that is not currently being served by other businesses. Small businesses are primed to fill this role because creating a niche strategy involves catering to a very broad audience. Some large companies look at this to be too difficult and costly. When a small business focuses in on a niche market using cost effective marketing strategies, that can business profit more than if they were to copy what their competitors are doing. What makes niche marketing appealing to small businesses is that you provide products or services that are customized to a group of consumers or potential customers in need of those products and services.

The benefits of Niche Marketing 

• There is less competition vying for those customers 
• Your business can easily match your products and services to those customers needs 
• Personalize your businesses' communications to those consumers and potential customers therefore appealing directly to your targeted audience 
• Become the expert within that need 
• Learn more about your customers and improve how your business can meet their needs 

Direct Sales Challenge

So how do you create a niche for yourself within a direct sales business? The best way to do this is to master the tips and techniques already given to you by the business you have invested in. Most direct sales businesses equip you with the best strategies to get the word out about your products and services so that there is no mystery involved with making sales. However, it can be overwhelming at times when you are trying to compete with fellow team members. A niche marketing strategy can help you create multiple streams of income by listening first to your current customers needs. I am sure if you were to put pen to paper and write down some commonalities between your current customers, you’d find a common need that has yet been met. Once you have pinpointed that common need, pair up your products and services with marketing tactics.

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