You Deserve To Be Celebrated!

It's great to be recognized for a job well done. In coming days, we will be listing individual and team achievements for you to celebrate as well as appreciate!

Upcoming Events and Training

Our calendar is filled with local team meetings, convention dates, and so much more.

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Check out Team Pure Intent's Event Gallery for convention and team photos.

The Gracious Entrepreneur Byron Talbert

The Heart of Team Pure Intent

TPI Has Youth Vision

Team Pure Intent is here for the youth giving them the understanding of ownership, responsibility and more importantly the mindset to create a legacy for their families.

Changing lives One Card and One Gift at a Time

Friday, June 28, 2013

Build Relationships with Social Media

20 years ago to engage and connect with people in the media, you would need to submit a press release or call up a newspaper to have them write a story about your business. It was a bit challenging and time consuming. Media platforms like the newspaper was the influence and the power to get the word out about your businesses products and or services.

The importance of having a blog or a website to support your social media 
So we've touched on what a blog can do for your website. Remember to design your website as an educational experience. When people come to your site, whether potential customers or return ones, what can keep them there and engaging is social media. Your website is a “hub,” to host all your social media efforts as well as any external links. If you don’t have one, you’re throwing away your opportunity for business and influence. 

Social media success equals sharing your business ideas and values plus people who need or value what you have to offer. 

Social media is more than just media, it’s changing the way we will all do business and it’s creating an interesting marketing dynamic. You can heighten business awareness by educating your consumers with your business expertise.

Social Marketing 3-step Process 

  1. Attractive Content 
  2. Social engagement 
  3. Social Strategy 

Use content to attract the attention of people to help build an audience. You need to publish the information online, where people can find it (a blog). Gain trust by being helpful, pay attention to their needs (answering questions), and give your audience a sense of who you are and how you can be of service. Because we are human, we need to experience communicating with one another face-to-face. Why do you think Skype is so popular. Your online engagement with customers does not replace how you would regularly communicate, it just magnifies the experience. For example, not every business will utilize a Twitter account however, Twitter can be used to notify followers about upcoming sales or discounts with coupon codes that those who are Twitter followers have access to.

You want me to be Vulnerable? 
I get this question a lot in my online marketing business. Majority of my clients are unclear about how to incorporate social media into their business marketing plan. As a business, you can be transparent without being vulnerable. Social Media Rule 101: when using social media for your business, keep all engagement about your business and how your business can be of help to others. This is not a place to engage with personal pictures, comments, or gossip. Think “permanent.” You can leave long lasting impressions on the world-wide-web so keep your content and engagement business centered.

The skies the limit when it comes to social media. You can brand your business in so many ways like: You can have your own television station (YouTube) and publish your own digital magazine (your blog). You can host an award winning radio station via your office (podcast), or sell the finest clothing and accessories from your virtual boutique (e-commerce). However you position your social media, you’ll need to have a strategy on how to use these to get people to tune in and engage.

Engage Again and Again with Email Marketing 
Email marketing isn't dead—it’s bad email marketing that’s dead. Instead we need to be more personable and relationship-minded. When you have a basic website but don’t have an email newsletter, you have a passive connection to your audience. When you only have a Twitter account, you have a very passive connection with your audience. This is because people don’t know how to get back to the “meat” of what you’re saying. Email marketing is about relevance. If you are relevant, people will open your email.

Online Marketing Mix 
Take your business ideas and concepts and apply them to an online marketing mix for added business exposure and recognition. 

Website 
Blog 
Social Media 
Email Marketing

Onward and Upward!

Wednesday, June 26, 2013

Create and Maintain a Business Blog

Hey game changers, yah know what? What tool can you use to communicate with customers and potential clients? A BLOG! 

Blogs are an inexpensive marketing tool that works for you and your business 24/7. For a small business and entrepreneurs it’s an easy way to build web presence and get the word out about your company, your products, and your services. If you were to ask me what a blog is, I would tell you that it is a dynamic multi-functional marketing tool. I would even nickname it website because it has all the functionality of a website but what makes it dynamic is the fact that you can update it whenever and wherever and it comes to life when you add meaningful content to it.  Blogs are number one way to implement CEM (Customer Experience Management). Your blog is the go-to platform to meaningful content and hosting social media networks.

Is it Worth all the Trouble 

In this information age, we as business owners have to go beyond just providing a good product or service. Building relationships with our customers as well as communicating with potential ones, whether it be good or bad, is what marketing is all about. CEM, Customer Experience Management, is a strategy that helps build the bridge to good communication and sustaining relationships with customers and potential leads. In today’s fastly-connected world, CEM can boost profits, improve customer relationships thereby increasing loyalty because your customers value your company and its products/services, and strengthen your brand. The main ingredient to successful CEM is consistency. A blog is just one component that gets touched in your CEM strategy. However, your business must have a plan on how to execute your CEM before utilizing its concept.

Here are 3 ways to keep consistent CEM: 

  1. Create a way to establish customer profiles, i.e. what they shop for, what they prefer in your products and services, etc. Also, your strategy should have a plan as to how to maintain those profiles so they can be easily accessed and used to simplify marketing. 
  2. Personalize all customer interactions by using their first name on newsletters, mailers, emails, etc. If there is a need to recognize your customers birthdays in your CEM then use it. Keep it simple but little touches of personalization go big with building brand loyalty. 
  3. Get it Right. It’s one thing to leave a lasting impression but make sure that impression is a good one. Make sure your correspondence has the right information and your marketing message is consistent & right every time. 

Even Kitty Has Something To Write About
Get Blogging 

If you have a website and are not using a blog to expand on your company’s products or services, I highly recommend you start one. It doesn’t have to be an extravagant undertaking. Give some thought as to how you could incorporate this affordable tool to market your products and services and then have some fun! If you are already using a blog, evaluate what you are already doing and step it up with the information we shared about CEM.

Tomorrow we will discuss how we can spice up our CEM with Social Media! Share your thought, successes, and challenges with blogging for your business!

Onward and Upward! 

Need some ideas as to how you could get started, take a look around Team Pure Intent’s site and get in touch with me, The Creative Type! Also, I came across a fabulous post today from Mogul Mom that I thought I should share to expand on this business blog thang! ENJOY!!

Tuesday, June 25, 2013

Mirror. Mirror.

For the last two weeks we’ve been chit-chatting about the YOU in your business. We actually asked a lot of questions about how you see yourself in your business as a leader as well as what it takes to step up and be that leader. Last week we broke down the Conscious Competence Ladder and how you can use it to identify your strengths and weaknesses in yourself and your business. So has this helped you in any way? I hope so ‘cause although there’s a lot of ways to analyze and gain knowledge about the how-to’s of business, YOU are the only one that can create and make your business as unique as you are. I can’t be envious or jealous about what you are doing to make your business thrive because we have different ways of creating and operating it.

When I was running a health and body care direct sales business 5 years ago that use to be the number one topic of discussion: How can I run and operate my business different from my team member or fellow business colleague if we are selling the same products? Well this was never an issue for me but for a lot of business owners they just couldn't wrap their minds around how they could be successful and competitive selling the same product line. Simply, we each had our own vision as to how we ran our businesses which gave us our very own marketing audience.


Every business is born from a Unique Idea 

Creating Your Business Utopia 

I’m wondering if you’ve thought about how important it is that YOU be fully engaged in your business in order to make it a REAL success? Well be encouraged! It’s time you stop talking about how your business is “The fairest in all the land” and be about utilizing the vast resources around you just waiting to help your business SOAR! One way to be about your business is to shift your mindset from seeing the glass half empty to half full.

So we’ve identified who we are and how we are making clearer decisions on how we show up to blow up (in a good way) in our business. Now lets uncover how we get the word out about our business. You know....We figure out who we are marketing too? If you already have some customers, how are you letting them know that you still exist and get them coming back for more of your products and services?

This week lets open our eyes to some smart inexpensive tools that can help you get the word out about your business as well as simplify how you engage or re-engage with customers and potential clients.

Here are 3 of the best tools to nurture leads and re-engage with customers online: 
  1. Create and Maintain a Business Blog 
  2. Build Relationships with Social Media 
  3. Engage Again and Again with Email Marketing 
Before we get down to business, here are some questions I want you to consider before reading all these three possible ways to let potential clients know that your business exists and know you have the perfect products and services they’ve been looking for. Give these some thought and let us know what you came up with on our facebook page!

  • What methods are you using right now to engage, generate leads, and sustain customers with on a consistent basis? 
  • Are those methods working? Explain if they are or are not. 
  • Do you feel overwhelmed with implementing an online marketing strategy? 
  • Are you put-off by social media or any online marketing tools?

Onward and Upward!

Friday, June 21, 2013

Just Do It. Don’t Think About It.: Part 4 of the Conscious Competence Ladder

Unconscious Competence 

Although some may have mastered their skills, they cannot become complacent (routine) in what they are doing. What got you to where you are right now in your business? Was it Drive, Determination, or how about Passion? You must stay aware of those ideals that got you where you are and continue to keep learning more about what you know. Sooner than later, you’ll be the mentor of someone who too will be walking through these stages.

Remember the 4 stages in the Conscious Competence Ladder:

Stage 1 – Unconscious Incompetence (You Don't Know that You Don't Know)
Stage 2 – Conscious Incompetence (You Know that You Don't Know)
Stage 3 – Conscious Competence (You Know that You Know)
Stage 4 – Unconscious Competence (You Don't Know that You Know – It Just Seems Easy!)

If you take an interest in something, you cannot stay unaware of the dynamics of that interest. In other words, once you begin to learn about the particular business you want to own, invest in, or manage, you become conscious about how much you don’t know. Now you realize that you can do that skill without thinking about it. Unconscious Competence requires us to use constant repetition. It can only be attained at this level with a limited number of skills.

Limit: The number of skills you can practice consistently 

Be Grateful for Insight 

Because of your insight, you aware of your areas of unconscious competence. Make sure your level of competence remains high since we are experiencing evolution everyday. Now you are aware when you are resisting change. Just don’t stay comfortable with your old ways. Your most efficient and effective labor takes place in the realm of unconscious competence. How about building your business with a team of like-minded individuals that are all competent and conscious of their skills. I think it would be a well oiled machine after some tweaking on your part. Being self-aware of those areas of unconscious competence can make you and your business more productive, better equipped, and more efficient as your business grows. I’m grateful that I don’t know everything, but know that I can rely on those competent conscious individuals that I surround myself with in and outside of my business.

Onward and Upward! 

Question: Has this conscious competence exercise made you grateful for where you are currently in your business and aware of where you’d like to grow? Do you need to send some Thank You cards to someone who helped you prosper in your business or personal life?

Thursday, June 20, 2013

Practice, Practice, Practice: Part 3 of the Conscious Competence Ladder

Conscious Competence

When you started out on the ladder, Unconscious Incompetence, you began to learn how much there is to learn and then began to learn what was needed to be learned. Hmmm! Say that three times really fast! Unconscious Incompetence helped us be aware that although we desired to do or be something, we were not equipped to acquire it so we advanced to Conscious Incompetence to consider what skills we need to do or be that thing we desire and decide if we want to move forward or not.

Now in Conscious Competence, we are gaining a level of knowledge and experience enabling us to do a certain thing well or very well. Now you are aware of your skill level, confident and making strides. You are consciously competent; putting what you are learning into practice, gaining confidence, and refining you new skills.

Practice Makes Perfect 

Two things are being learned at this level: 1) You are learning a few basics and 2) You are learning to do something reasonably well without the assistance of a mentor or teacher. You know the skill but you don’t know it inside and out. Overtime we become more and more competent with many skills through repetition making the skill increasingly automatic.

I love to watch the show Chopped and other cooking shows. They are my favorite because you get to see skill level at its best. With Chopped, these cooks have to create a dish under a time restraint and use ingredients that they may have never used together. They have to use their skill of cooking & their knowledge of that particular ingredient to dazzle the experienced judges. Sometimes I’m able to guess how they would use the ingredient but most of the time I haven’t a clue. The reason being is that I am not a cook by the judges standards and I’m not competing for $10,000. 

Know That New Skills Can Be Lost If Not Practiced 


Most of our “skill” based knowledge is somewhere in the area of conscious competence making us “competent” in a number of areas. FREQUENTLY + EXTENSIVELY = COMPETENCE. The key factor with conscious competence is the being CONSCIOUS part. We all have different levels of conscious competence. Each of us have a broad number of skills and within each skill we have a specific level of competence. Take inventory of the skills you use along with your level of competence. This reminds me of the time I composed a elevator pitch for my business. I had to zero in on what I wanted the person I was speaking to know about my business and make it memorable so my business remained valuable to them. Do you have an elevator pitch for your business or yourself? Does it excite you or do you need to break out the “pitch crafting” polish?

Onward and Upward! 
What's your Elevator Pitch?

Wednesday, June 19, 2013

You Don’t Know Everything: Part 2 of the Conscious Competence Ladder

Conscious Incompetence 

Now you know that you don’t know what you don’t know and if you are thinking about staying in Unconscious Incompetence, stage 1, you can forget it because it's nearly impossible to do. See once you get the idea in your head that you want to venture into something you've become interested in, you have to learn! You are now aware that there’s a lot to be learned and you are aware that you don’t have this knowledge (yet); you’re Conscious Incompetent. In this stage you may feel your abilities are limited and your confidence may be low. It’s an uncomfortable time because you may be intimidated at all there is to learn and find out there are others around you that may be more competent than you. You have two choices:

  1. You can choose to stay incompetent deciding you are not going to learn these new skills. 
  2. You will decide that you will learn all there is to master these new skills.

It’s okay to know you cannot be competent at most things! 

Chose What to Learn and What to Let Go! 

Choose the Few Things we Can be Competent With 

We can be competent in one thing and choose to remain incompetent in others. In this information age, new ideas and technologies are being introduced constantly. Being consciously incompetent is a very important stage. This is where we get to decide and choose to learn what we need to advance or we can choose not to learn what we need to advance.

I’d like to think of this stage as GRACE. If you are spiritually inclined, you may feel as supernatural assistance taking place because you are pondering on or in state of considerable thought. Most of us will remain in this stage with most skills we come across. What if you are mentoring a business partner? In this stage you must do all you can to provide encouragement to those you are mentoring and be gentle with correction, helping them be okay with mistakes they are making. There’s more than one way to skin a cat; meaning there are many ways to do something. It is only when we choose to educate ourselves and move into the next stage of competence that we take stock of what we need to move forward. That next stage is called Conscious Competence.

Onward and Upward! 

Written by Sonya Michele
Freelance Writer | Web Designer & Marketer
Blog | Twitter | Linkedin


Question: Now that you've figured out what it will take to gain the knowledge needed to venture forward in your dream business, will you choose to stay incompetent or are you willing to master what you don’t know?

Tuesday, June 18, 2013

Are you at Stage 3 or Stage 4?: Part 1 of the Conscious Competence Ladder

The Conscious Competence Ladder 

Regarded as an intuitive approach, The Conscious Competence Ladder helps you manage your emotions during a learning process that may be uncomfortable due to you recognizing that we necessarily may not know the answers to, for instance, how to start, build, and sustain a business. The Conscious Competence Ladder helps us to be more in touch with the emotions of the people we are teaching so we can better train them through the learning process.

The Conscious Competence Ladder takes us through 4 stages from Unconscious Incompetence to Unconscious Competence. Here are the levels described from mindtools.com

Stage 1Unconscious Incompetence (You Don't Know that You Don't Know)
Stage 2Conscious Incompetence (You Know that You Don't Know)
Stage 3Conscious Competence (You Know that You Know)
Stage 4Unconscious Competence (You Don't Know that You Know – It Just Seems Easy!)

As we process each stage, we gain knowledge and if we choose to experience each stage, we also gain the ability to do things recognizing we may be highly competent in one area, but have no skill in another area. Your competence level will depend on the task or job at hand.

Unconscious Incompetence 

If someone wants to become a business owner, they have to become aware of what they don’t know and have to accept that they don’t know it. This is the beginning of the learning process. Here we are unaware, unsure, and probably lacking confidence with a skill or task. Some of us in the entrepreneur world can be very ignorant that we don’t have all the skills and talents needed to handle certain businesses. This stage helps us identify how important it is to learn that we don't know that we don’t know and we need to be aware of what we need to have and sustain that business we sole desire. Now it’s time to take the next step to Conscious Incompetence and become aware of what you need to learn about what don’t know.

 

You don’t know what you don’t know! 

You don’t know the limits of the area of knowledge you seek to understand! 

Onward and Upward! 

Question: What would be the dream business for you? Are you already working that dream business? If so, tell us about it and what challenges have you met and endured?

Are you In Tune with Your Business?


There are things we do on a daily basis that determines if we are conscious competent (stage 3) or unconscious competent (stage 4).  I would venture to say you're not at one or two level because then you would be oblivious to your surroundings.

Are you at Stage  3 or Stage 4 in your business?

Conscious competence are those things that you do, but must be focused on it or somewhat be thinking about while you're doing it.  Let's say you are used to folding your clothes a certain way, however someone else shows you their way of folding them, you have to be a bit more focused on the new way than the way you are use to.  Basically you cannot rely on the "second nature" of folding your clothes.  You'll practice over and over again, the new way, being careful to learn the new way, the new pattern, making sure it's right.

Unconscious competence are those things you do that are second nature, literally taking no thought
knowing it just fits into your routine.  When you're normally getting dresses and preparing for the day, one of the things you most likely will not forget is brushing your teeth.  If you did so, lets say while driving, you make quickly find your way to the nearest drug store and buy a tooth brush and all the essentials to take care of the issue of forgetting to brush your teeth.  When you forget something that you do unconsciously you know something is not right.  There is a piece missing from the pattern.

Well this brings me to my next piece, your business.  Are you so in tune with your business that it is second nature to talk with someone about your business?  Are you so passionate about what you know that it is a natural progression of relating to others needs with your products and/or services?  Is your business operating like the tooth brush scenario, where you operate it like an essential part of the day and when you are not doing so you sense something missing.  You as a business owner must become so interactive with your business that even when you are not trying to share with someone, the sense or "aroma" of your character will draw those quality individuals and leaders to help you succeed.

This week we will touch on the 4 Stages of Conscious Competence, help you understand where you are in your business and give you some tools to better navigate where you are, how you can be better, and become more aware of your strengths and weaknesses in your business.

a Definitive Fact:  Just commit 110% in all Levels of Business

Friday, June 14, 2013

CAUSING Momentum Through Leadership

So you didn't think there would be delays and back ups on the road to a successful business... Well I’m here to say, YES there can be unexpected delays and major backups on the road to business success. You just have to be prepared to take back roads and watch for the signs before you get caught up in those things you cannot foresee.

Get Back in Neutral
Business development and planning can be predictable especially when you are diving into a business plan that has been around a few times. Some types of businesses just need a tweak here and there because they have been tried-and-proven. Regardless of how you ventured out in your business, you have got to plan for those unplanned moments that can place your income generating vehicle in neutral. Have you ever driven a car with a 4 speed stick-shift? When I was learning how to drive, it was the car my father chose for me to learn how to drive because he felt that if I knew how to operate a stick-shift, I could drive any type of car. He was admit that I learn a difficult task so that it wouldn't hinder me later in life. So I did, I mastered a 4 speed truck and when I went away to college and the only mode of transportation available to me was a 5 speed sports car I had no fear or resistance to driving it especially on the freeway.

Successful Momentum In Business Begins With Skillful Leadership 

Shift UP for Momentum
So you've done all the planning and preparation to get this business rolling without a hitch. You've analyzed all the scenarios you could think of that could start or stall it from being a success and now you are ready to place the key in the ignition and get out on that open road of possibilities.

In first speed, the car seems to be raging against itself. Sounding like the engine is burning up and anything rolling around inside the car is going crazy rattling around. But you have to be in this speed to gain momentum. Just like in your business, when you first start out, all our foreseen plans and preparations can sometimes feel like they are raging against each other. Some of our plans are right-on and then some plans go up against things we had no idea even existed. But don’t fret, we don’t stay in “first speed” long. We go from shifting UP to shifting DOWN into 2nd speed.

Shift DOWN to Gain Speed 
Wow! Can you believe it? Shifting down enabled you to go even faster! You would think shifting down would decrease momentum and lose traction but you didn't. You re-evaluated the course of your business, shifted your mind, devised a new plan, have more data to base your theories on, and now you’re gaining momentum.

Shift UP again into third speed. Take off with a robust thrust all together joyous in the thrill of the ride. This time you took a breath to see your business for what it really is. Sure you've gained more momentum but you can’t stay in third for too long. You’re getting the hang of your business now relying more on the “horsepower” of your income generating vehicle. The engine, you, is cooperating with the gears, your team, and the wheels, your business plan, is following the upward and downward shifting of the entire vehicle.

Now the road is open before you. No backups or stalled out vehicles blocking your flow so you shift again, now in fourth speed, to cruse your business into success destiny. While this concept most readily applies within the context of driving a stick-shift vehicle, there are easy parallels and comparisons within the operation of your business.

Whether it’s a corporation, sole-proprietor, non-profit organization, or direct sales business, each of these business types will at some point need an instant shift in momentum that only their respective leader can execute. Overall, you are the CAUSE and EFFECT of your business so be mindful of that. Set out to lead even if you’re the only one in your business. When the team begins to form, be diligent in your communication with your team to yield the most success in your business and build trust. Last but not least, be steadfast to rely on your skills and your teams skills to build momentum.

VROOM! VROOM! (Onward and Upward!)

Written by Sonya Michele
Freelance Writer | Web Designer & Marketer
Blog | Twitter | Linkedin

Wednesday, June 12, 2013

Creating An Effective Business Through Leadership


The business tip of the week prompts us to be diligent in our communication with our team to yield the most success in our businesses. You may start out in your business venture as a singular entity but eventually you add others that make up a team to duplicate your ideals and vision to make your business soar and thrive. So how do you create an effective business through leadership? Is being trustworthy overrated and should we manage a team versus leading one?

CAUSE and EFFECT of your business
Are you the cause or the effect of your business? Do you CAUSE your team to go above and beyond the vision you have set before them to make that business thrive or do you CAUSE them to wait on every direction and micro-manage every step to building that business? Are you EFFECTING the team in a positive or negative way? So how can you be an EFFECTIVE leader? For the most part, trust is key to effective working relationships; yet, is trust harder to earn or easier to lose? Leadership is an intensely personal sport for you, the leader as well as the team you are leading. Although every leader is different, every leader must make sure they are articulating their leadership philosophy on a consistent basis.

TRUST? Are you worthy? 
Trust is about an ability to rely upon or expect a predictable outcome. If you can clearly lay out how your people can expect you to behave in a variety of situations, they'll have a basic expectation upon which to build a foundation of trust. The root of all your trust issues lies in not clearly setting expectations of your behavior in the first place. So, are you trustworthy? Take a trust test and see how you can leverage your strengths and identify your weaknesses.

Manage or Lead?
What’s the difference between management and leadership? Well it boils down to meaning that you manage THINGS but you lead PEOPLE. Budgets, materials, programs, projects, etc. all get managed. These are tasks that can easily be managed by establishing a checklist. But how do you lead people?

You gotta know that people are funny, unpredictable, ambitious, can be complex, irrational, and/or emotional beings. Understanding all these aspects (and so much more) and somehow get them to do difficult things because they want to do them. Leadership is the ability to point the way and inspire. You can’t do that with a checklist. If you can create some principles for how you’ll lead, it can help you guide your team and keep consistency on a daily basis. With consistency you, the leader, becomes more predictable and more trustworthy.

Here are four things to keep in mind with developing your leadership skills: 


  1. Learn to Lead yourself by finding out what motivates you. 
  2. Get a grasp on where you’d like to take your business and define what your standards are so you can communicate that thoroughly to the team. 
  3. Once you figure out the goals and vision for your business and have communicated them to the team, begin to lead by example meaning do the tasks that most may deem as low-end or petty. 
  4. At the end of the work day, remember leading is not just for the workplace. Continue to lead a balanced life by adding time into your schedule for downtime and relaxation. 


Know who you are as a leader, who you want to be, and be steadfast in how you move forward! 

Onward And Upward! Written by Sonya Michele
Freelance Writer | Web Designer & Marketer
Blog | Twitter | Linkedin

Tuesday, June 11, 2013

You are the Cause and Effect of YOUR Business

What is Leadership to an entrepreneur? 
 Some may say being an entrepreneur is a lonely task. Being the one to either build up a company from scratch based on a brilliant idea or take on multiple business concepts with the intent to harness multiple streams of income can only be done with success by ONE individual. But what we don’t seem to take in consideration is that there is no ‘I’ in ENTREPRENEUR

What stands out in in the word ENTREPRENEUR is “ENTRE” which is close to the word entree’ meaning to go before the main course of a meal. Some may recognize an entree’ to be the main course but as you can see without an entree’ there is no main course. I will go one step further to say the entree’ could never arrive without a main course being planned. I say this to not make you feel hungry, I say all this as a metaphor, if you will, that if the entrepreneur is to exist, who is preparing and organizing the ‘main course’ (business)? It takes a team of people to execute the vision of the entrepreneur to build and sustain a business. When the team succeeds, every member of the team deserves to take credit and when there’s failure, every member of the team should take credit in that too. Each team member needs to know that the sustainability of the business depends on them as much as on the senior executives. 

 Leadership is the process through which an entrepreneur is able to influence a team to achieve the vision of the business. In order to be an EFFECTIVE leader, an entrepreneur must do two or more things: 


  1. Build trust and confidence amongst its team 
  2. Communicate effectively with them 

Business Tip of The Week

“AN EFFECTIVE ENTREPRENEUR CAN ACHIEVE AND MAINTAIN A CONSISTENT RAPPORT WITH THEIR TEAM BY WORKING DILIGENTLY IN COMMUNICATING THEIR VISION AND BUILDING TRUST BY BEING AN EXAMPLE OF WHAT THEY WANT TO SEE FROM THEIR TEAM CAUSING CONFIDENCE, SATISFACTION, AND OVERALL COMMITMENT TO SEEING THEIR VISION BECOME A REALITY.” 

This week we are going to break down what it really is to be the CAUSE and EFFECT of your business. It ultimately relies on YOU the business owner. The ability to be an effective leader is a crucial element to any business or business structure. Helping YOU be aware of what it takes to be successful in this area will bring forth ease and longevity to your business and your team. Understanding that seeking self-improvement by accepting responsibility for your actions (good or bad) helps you make better decisions on behalf of your business and identify those areas that you may not be strong in like being trustworthy, or being the example for others to follow, etc. will overall maximize your chances to succeed. 

Tomorrow we will ask are you the cause or the effect of your business and break down those two areas needed to be an effective leader. 

Onward and Upward!

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